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Strong Pipeline Management is the answer to Sales Forecasting Accuracy

How many time have you seen a poster of a film or even a trailer and thought that is a ‘Must See’ film and when you saw it, it did not live up to the promotion.

The sales forecast is a snapshot of the pipeline and is the poster.  The sales meeting, where the sales forecast is analysed, is the trailer.  What is needed is the ability to be able to see the movie, be able to rewind it, and in some cases fast forward it without seeing the end but getting a good idea of what the ending could be.

SymVolli uses the prospect information entered by the sales force to build up a picture of the pipeline by looking at parameters for each of the sales streams such as the average sales price and the average sales cycle for each sales person, Average number of prospects at each stage of the pipeline and then comparing them to what is happening now and what could be happening in the future.  This is further enhanced by being able to view the conversion rates of your prospects not only at the end of the pipeline but through the various stages of it so that you can have early insight as to whether your pipeline development is sufficient for you to achieve your targets. It’s all about movement through the pipeline.

Like in a film you might not know exactly what is going to happen, but if you followed the plot you will have a good idea.

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