How Real Is Each Of The Opportunities In Your Sales Forecast? Can You Rely On A Sales Forecast To Predict The Future Of Your Business?
What drives a sales person to produce sales forecasts that cannot be relied upon? Is it the lack of sales skills or is it the pressures of the job, especially in this global economic crisis for everybody to perform?
In this first article in the 'Sales Performance' series of articles we are discussing the behaviour of sales people and sales managers and suggesting how they could work together to get a consistent and accurate view of the future that will help in deciding what decisions will have to be taken for all to meet their objectives.