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Sales Performance : Part I - Sales Forecasts: Sales Fact or Sales Fiction?
10.06.09
The sales forecast report, from the sales force, is one of the most important documents used in the management of a business. Senior management uses it to forecast cash flow, resource allocation, production, and stock control. Unfortunately, a lot of forecasts are innaccurate meaning that these functions can't be performed adequately. This article explores whether sales forcast accuracy can be achieved...
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