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What is Sales Performance Management

Ventana Research’s new benchmark research¹ validates the emergence of sales performance management as a required software category of capabilities for the oversight, management, operations and members of sales organizations. The research found organizations are making advancements from a people and information dimension but are still challenged in having processes and technology that can advance sales.

"The establishment of sales performance management can improve the operational efficiency of sales processes while improving the effectiveness to achieve maximum results", said Mark Smith, Ventana Research CEO & Executive Vice President of Research. "The research found that many organizations have realized the limitations of sales force automation (SFA) and spreadsheets that were not designed to support the broad set of roles and needs of the sales organizations like compensation, coaching, commission, incentives, assets and quotas."

SymVolli Brings Sales Performance Effectiveness

SymVolli helps you adopt a sales performance management focus by aligning people with processes by building a platform that provides an understanding of the current situation and helping you decide as to the direction your sales force should take in the future.

SymVolli clients develop a strong foundation of information that is used in aligning, optimising, and understanding sales performance.

SymVolli’s key ingredient is that it focuses on sales effectiveness rather than on sales efficiency Sales effectiveness is to bring about a result – a sale. Not just any sale, but a profitable sale. Not just one profitable sale, but many profitable sales.

Sales efficiency is about how much activity you can generate in your sales efforts. Often you hear "selling is a numbers game." So the theory is the more people your sales people touch the more sales they will make. Maybe, maybe not.

SymVolli helps sales and operations management achieve corporate revenue and profitability targets, as well as customer relationship and satisfaction goals.

_{1. PLEASANTON, Calif.— May 2, 2008 "Sales Performance Management: Improving the Performance of Sales Organizations to Maximize Strategic Value" Ventana Research - Source}