Business Articles

The Symbiosis of Offline and Online Business

19.05.08

Symbiosis in its biological sense is the mutual existence of two separate and dissimilar organisms in a particular environment which as a metaphor for business is ideal in explaining the relationship that many companies have in dealing with their online and offline business dealings...
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B2B Multichannel Marketing – Can it be more organised?

22.11.07

Can we make it all more organised? With so many different channels and ways to communicate with our customers and markets, how can we prioritise our effort, spend and activities?

It is possible and not difficult to make it all more organised...
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From White Lab Coat to Sales Forecasting... Via Chaos and Management!

14.09.07

Have you ever wondered how a graduate in Chemistry and Biochemistry ended up working in sales forecasting? Perhaps not, but having a scientific mind has helped in the turbulent atmosphere of business management. The journey hasn't always been smooth and it still seems like chaos rules supreme in the work place...
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Coaching and Mentoring - An Alternative to Draconian Slave Driving

25.05.07

Most of us have been in a situation where we have worked for a manager who thought his prerogative was to exert an almost beastial authority over his workforce in order to 'encourage' those under him to work harder, more efficiently and more productively. Granted, with most of these people, this form of management in some way...
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The Iceberg Principle - By George Petri

17.04.07

With many CRM and SFA products on the market today, it is tempting to use something that promises to do everything for you. This in principle is a sound idea, minimise tedius administrative work and allow the workforce to concentrate on what is important.
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All the vital information your spreadsheet will never tell you - By George Petri

15.05.06

How much time do you actually spend on creating forecasts? How much time do your sales force take in preparing information for your sales forecasts? Think about it... Here are a list of questions with regards to using spreadsheets with regards to all the headaches that spreadsheets and forecasts create.
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