Campaign Management

You have the ability through SymVolli not only to create, implement, and manage your marketing campaigns, but also to measure the impact of each of the campaigns all the way to the final outcome of the lead.

Defining the characteristics for lead generation and management

SymVolli allows you to establish characteristics that are for general use in lead management, such as source, contact date, interest, etc. to specific characteristics for each marketing campaign. With SymVolli’s search capability it is easy to identify who has been involved in what campaign and who was interested in a specific offering.

Running marketing campaigns

SymVolli works seamlessly with dotMailer, a leading e-marketing campaign solution, to allow you to create your marketing templates and define the target audience. There is automatic statistical feedback from dotMailer as to who has received the e-shot, how many have opened it, whether they have clicked through to the web site, etc.

From lead to prospect to customer

A lead can be assigned to a sales person for follow up and the sales person will be informed automatically that he or she has a new lead. Working in one database gives transparency to the whole process from lead to prospect so no more excuses why leads were not followed up.

SymVolli gives you the ability to view what the final outcome was with all the leads whether they were turned into successful sales, how and why. Marketing can establish the return on their marketing expenditure as to how much business has been generated. Marketing can keep tabs on what is happening with each of the leads when they become prospects without having to disturb sales for an update. SymVolli allows marketing to track the progress without interfering with the data entered by sales so that conversion rates can be monitored to establish which campaigns have been successful and why. SymVolli encourages interdepartmental corporation.