The SymVolli Approach

We work with organisations in establishing a coordinated and integrated set of sales-related processes that are a series of customer-focussed steps that will form the basis for accurate sales forecasting and assist in maximizing sales performance

The key benefits to an organisation that is process driven are:

• Focussing on the needs of customers
• Concentrating on results based on behaviours rather than solely on activities
• Aligning Organisational activities and process to the organisation’s goals
• Establishing a ‘long-term view’ mentality within the organisation
• Developing a culture that performance is seen as an on-going process, rather than a one-time snapshot event since the sales cycle and the buying cycle are continually changing over time.
• Producing meaningful measurements

The SYMVOLLI process that we use is as follows:

Steps – Define the steps through the sales process.
Yield – Be clear in what is to be achieved at an organisational and individual level.
Manage – Use the sales process to manage all your opportunities.
Verify – Test whatever information you get and what you are planning to do with it.
Optimise – Learn from the experience of using your sales process and keep refining it.
Learn – Use the outcomes to identify where to focus for greater sales success.
Liberate – Define the principles that will guide reasoning within a given situation.
Integrate - Make marketing, sales, and service into one, seamless, interconnected system with common goals.

This is an ongoing process and therefore all or a number of the steps can be addresses dependant on what are the sales process issues that your organisation faces.